Tuesday, October 06, 2009

Marketing in the new mobile world Part 1

With the business world moving to a global 24/7 environment, we are no longer tied to our desktop computers to conduct business and communicate with our colleagues. Cell phones, PDAs, and other mobile devices are fast becoming the digital companion for the business person. At the same time, leaps in technology have empowered us far beyond the traditional email, scheduling and text messaging apps that have been the staple of our mobile existence. New apps are coming online daily that will continue to change how we work, play and interact with others.

A major challenge is the ability to find information quickly on your mobile device. The iPhone app world, with over 85,000 apps and counting is quickly becoming a cacophony of colors, images, words and graphics. Good design is a must to communicate functionality and for the ability stand out from the crowd. And a well designed app logo will not only stand out from the crowd with good visual design, but communicate its functionality as well.

Mobile enabled websites

It’s great that mobile devices can now display your company’s website on its browser. But wait. Can you read it? How combersome to have to zoom in and scroll around, then zoom out to find the information you need. Viewing websites on a mobile device can be extremely frustrating. That’s why mobile device friendly websites is perfect for the business person on the go. No more zooming in and out and scrolling around. The type is formated specifically for mobile devices in a simple easy-to-read layout. The best sites don’t just take the content of a website and reflow it, but edit the content specifically for reading on a very small screen. Only the essentials.

As this is a new but growing field, it will be interesting to see how websites will evolve to accomodate good copy and graphics that will be of value to the mobile warrior.