Wednesday, November 16, 2005

Article: "Finding profitable ways to fight global warming" SJ Merc

Great article on how it's possible to do good for the planet and be profitable.

Posted on Wed, Nov. 16, 2005
San Jose Mercury News

Finding profitable ways to fight global warming


Mercury News Editorial
When a coalition of Silicon Valley businesses, public agencies and environmental groups banded together to find ways to cut carbon dioxide emissions some 20 months ago, they hoped to prove a point: that doing the right thing for the environment can be good for the bottom line.

Sunday, October 16, 2005

Mercury News article on Jeff Skoll - EBAY Founder

Posted on Fri, Oct. 14, 2005
San Jose Mercury News

By Bruce Newman
Mercury News

HOLLYWOOD - Jeff Skoll -- the shy multibillionaire co-founder of eBay -- left Silicon Valley last year, and set out to test his theory ``that people are basically good'' on the movie industry.

At first, people quite naturally assumed he must be demented. But employing many of the same business principles he used at eBay, Skoll assembled a slate of movies, the first of which begins rolling out today.

Complete article, goto:

Thursday, September 15, 2005

Newsweek Article: "I'm an artist, but not the starving kind"

Great article in this week's NewsWeek Sept 19, 2005

I'm an Artist, But Not the Starving Kind
We have as much training as other professionals. Imagine if we had their business sense, too.

By J. D. Jordan
Sept. 19, 2005 issue - "I could get an art student to do it for $35 and a six-pack." I remember the first time a prospective client said that to try to intimidate me into accepting dramatically reduced fees for Website design services. I was newly self-employed and hungry for work, so I conceded. I delivered a great Web site, but I hated my client for making me work for so little—and myself for not knowing how to get what I deserved.

Monday, August 15, 2005

What creates business culture, business relations?

Bill Watkins, the current CEO of Seagate was quoted in a recent San Jose Mercury News interview about his efforts at turning Seagate around. He says that you have to change the corporate culture in order to make positive changes in a company. And the way to change and shape culture is to communicate stories about a company.

Q "What shapes company culture?

A Culture gets created by the stories you tell in a company. It's almost like urban legends. If you think about HP (Hewlett-Packard) -- they used to tell the stories of Bill and Dave coming in and talking to you. Then they would talk about Carly, and then the stories became about hair dressers and jets.

That starts to define it."

In addition to expressing positive stories, events, and ideals about a company, it is also the "actions" of the people that shape the culture. An effective manager that tells the story of Bill and Dave walking around, must also walk around, meet the employee, listen and talk about their problems and issues.

Extending the dialog and action to consultants, vendors, contractors, supplies, etc., "extends" the culture beyond the boundaries of the company itself... effectively building a broader business culture, building better business relationships and building empowered business communities.

Thursday, May 26, 2005

Surviving the downturn, building lasting relationships

Welcome to Design2Market's blog on creative marketing solutions for the business to business marketplace.

Having worked in Silicon Valley for over 25 years, we have been a part of the explosive growth of the tech sector that has shaped the world.

From the early days of semiconductor development (Osborne Computers, Intel Inside, IBM, HP, National Semiconductor) to many of the emerging technology companies in the embedded environment (networking, video compression) as well as middleware application software, biotech and entertainment, we've seen Silicon Valley morph into the technological center of the universe.

We've also experienced the downside of technology, the collapse of the economy including many of our clients (big and small) downsizing, off-shoring, and even closing down.

Yet, we've survived.

What have we learned over the past decades is that change and evolution are a constant of business. Yet basic business fundamentals, delivering quality products and services, filling a market need, interpersonal relationships and respect for others are as important to business as turning a profit.

We look to the future of continued relationships in a team effort to create "win-win" results for all. We encourage your ideas, comments, critiques, examples and stories (good and bad) so that we can learn, share, grow and prosper.

:-) Steve