Great article on how it's possible to do good for the planet and be profitable.
Posted on Wed, Nov. 16, 2005
San Jose Mercury News
Finding profitable ways to fight global warming
CITIES, COMPANIES COMBINE SAVINGS WITH CUTTING EMISSIONS
Mercury News Editorial
When a coalition of Silicon Valley businesses, public agencies and environmental groups banded together to find ways to cut carbon dioxide emissions some 20 months ago, they hoped to prove a point: that doing the right thing for the environment can be good for the bottom line.