Tuesday, March 17, 2009

Small Businesses need to get on the bandwagon

The Obama administration has approved a $15B loan program targeting small businesses. Yes!!! But that alone is not going to "bail us out". It's a start. 

The cards are stacked against us. We don't have the depth of funding, or the legal/financial/technical  resources that guide and advise big business.  And with the increase of the sales tax, many of us are having to "re-engineer" their invoicing system without the help of an IT staff or programmer. We do it ourselves.

In order to sustain our business, it is imperative that we continue to build relationships with other small businesses. We're in the same boat. We face the same challenges and uncertainties. And we all  have limited resources. 

In marketing, we know we have to appeal to both the intellect and the emotion. And it challenging economic times, it is hard to not make rash decisions that are based on our emotions of fear and uncertainty. We not only need financial support, but we also need emotional support. Networks, coaching, seminars, and peer-to-peer discussion groups are vital in this topsy-turvy world today. And the occasional outlet of blogging helps to get our thoughts out to the market in the hopes that some other small business owner can relate and respond.

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